Marketing
Every product, cause, and mission needs a story—and marketers know how to tell it. At Corban, you’ll explore how to research your audience, analyze consumer behavior, and craft compelling marketing messages that resonate. You’ll learn to drive results through social media, web, and email, build brand trust, and develop campaigns that motivate and inspire.
Rooted in a strong business foundation and a biblical worldview, the marketing program equips you to lead with integrity and creativity. Whether you’re working for a major brand, launching a nonprofit campaign, or supporting a ministry, you’ll graduate with the tools to reach the right people—and make a meaningful impact.
Completion
4 Years
Credits
120
Major
Business Administration: Marketing
Delivery
On Campus
Featured Courses
Consumer Behavior
Understand what drives consumer decisions—and how to respond. Explore buying patterns, motivation, and behavior through the lens of behavioral science. Learn how to apply research techniques to better understand consumers and solve real-world marketing challenges.
Social Media Marketing
Harness the power of social media to connect, engage, and grow. Explore the strategies behind effective social media marketing and it is reshaping how organizations communicate. Through hands-on projects, case studies, and real-world insights, learn to use social media tools to build meaningful audience engagement and drive results.
Marketing Communications
Learn how to craft messages that connect and inspire action. Explore how businesses communicate with customers, employees, and stakeholders through tools like advertising, public relations, sales promotions, and direct marketing. Discover how to build strong relationships using the right channels and strategies for your audience.
Market Research
Turn data into smart marketing decisions. Learn how to design research questions, gather and analyze data, and draw meaningful insights to guide strategy. Explore key methodologies and discover how to present research findings clearly and persuasively.
For a complete list of courses in this program, view the program overview.
For official course descriptions, refer to the academic catalog.
-
70+
marketing plans for local organizations created by Corban marketing students
-
74,900
new jobs for market research analysts by 2033*
-
$76
per hour median salary for marketing managers^
*according to the U.S. Bureau of Labor Statistics
^according to the U.S. Bureau of Labor Statistics
Marketing is about more than selling—it’s strategic storytelling backed by data. Create brand narratives that resonate, address real needs, and deliver value that enriches people’s lives and inspires engagement.
Career Opportunities
Build brand awareness, communicate value, and support causes that matter through marketing careers like:
- Marketing Manager
- Public Relations Director
- Brand Manager
- Corporate Communications Manager
- Digital Marketer
- Advertising Executive
Featured Faculty
Dr. Bryce Bernard
Chair, Hoff School of Business | Professor of Business | Faculty Athletic Representative
bbernard@corban.edu(503) 375-7034
Naomi Yanike
Director of Media Arts | Associate Professor of Media Arts
nyanike@corban.edu(503) 375-7190