Frequently Asked Questions About Corban’s Master in Exercise and Fitness Management
What is a Master in Exercise and Fitness Management?
Corban’s Master in Exercise and Fitness Management is a 12-month master’s degree program designed to integrate best practices in kinesiology (the study of the mechanics of body movement) and business. This program can be completed entirely online, and is comprised of 30 credits (15 credits in business, and 15 in kinesiology). The best way to conceptualize this innovative program is as an accelerated MBA specifically designed for those in the sport and fitness industry.
Why do I need an MEFM?
According to the Bureau of Labor Statistics, earning your master’s degree could increase your earning potential by almost 20%. In addition, the skills you’ll learn with Corban’s uniquely-designed MEFM will round out your passion for sport and fitness with essential business skills. You’ll be equipped to take your personal business to the next level or bring a valuable skillset to an athletic facility or organization. Courses such as Leadership & Organizational Behavior will help you become an effective leader to your employees, while Business Strategy & Entrepreneurship will help you cultivate your business for success. Combined with business courses are key kinesiology courses designed to strengthen your health and fitness knowledge, such as Science of Exercise Training & Performance. You’ll graduate with a well-rounded, best-practices-based education for your career in sport, fitness, and leadership.
What can you do with a Master in Exercise and Fitness Management (MEFM)?
An MEFM degree is designed to build on your previous experience in the sport/fitness industry. If you have a background as an athlete, coach, trainer, or fitness instructor, the MEFM will take your knowledge of kinesiology to the next level while equipping you with the business skills that most often accompany roles in this industry. You’ll hone your knowledge in areas such as entrepreneurship and finance, paving the way for you to take your career to the next level—whether that’s becoming the manager of an athletic or fitness facility, starting your own business, or coaching the sport you love.
This program is all online. What kind of availability can I expect from faculty?
Corban’s faculty are committed to engaging with each of their students, whether in the classroom or online. You can count on faculty to respond via email, video conference, and more to make sure you’re understanding the material. They care about you and your goals, and they’ll help you achieve them.
What are the qualities I need to be successful in the sport and fitness industry?
The most important quality in someone pursuing a career related to sport and fitness is a passion for helping others improve. Whether you’re passionate about helping an athlete attain a new level in their performance or helping someone recover skills and abilities after an injury, or simply helping someone maintain a healthy, active lifestyle, you’ll be able to motivate, inspire, and educate people toward reaching their goals. While this does not require you to be extroverted, it does mean you’ll need confidence, communication skills, and compassion. Whether you’re on the frontlines of training and coaching, in a leadership role, or in a supporting role such as marketing and sales, a passion for helping others reach their goals will help you exceed in this industry.
What advantage does this program give me over a bachelor’s in kinesiology, athletic performance, or sports and recreation management?
The Master in Exercise and Fitness Management gives you a leg up in the world of management. If you’re passionate about engaging the health and fitness industry from a business perspective, this degree will demonstrate that you have critical leadership and management skills, in addition to sport and fitness knowledge. While a bachelor’s in kinesiology or biokinetics gives you a solid understanding of the human body and how it functions, the MEFM rounds out your knowledge of business, equipping you for leadership roles in the world of health and fitness.
What kind of salary could I expect with an MEFM?
The MEFM will benefit professionals in a wide range of fitness-related careers—from entrepreneurs who’ve started their own training businesses to general managers of athletic facilities, and more. Your salary will depend on what kind of facility or organization you work for, or, if you own your own business, your niche, geographical area, and experience. Each of these opportunities provides different salary potential. But regardless of where you work and for whom, your MEFM degree will demonstrate a level of credibility and expertise beyond your bachelor’s degree and fitness experience. It’ll show your employers or clients that you have an edge over your competitors in your understanding of physiology and performance psychology, and it’ll propel you forward in your business management techniques.
Is the career outlook good for someone with an MEFM?
According to the Bureau of Labor Statistics, the job outlook for fields related to fitness and sport management are good. For example, jobs for recreation managers are projected to increase by 11% between 2023-33 (average job growth nationwide is only 4%). The job growth outlook for coaches is 9% and for athletic trainers, that number climbs to 13%!*
*collected from Bureau of Labor Statistics June 2025