The field of marketing lets you create and communicate the look, voice, and brand of a company or ministry. Explore the dynamics of communicating to a marketplace, researching market needs and desires, analyzing consumer behavior, and developing a communication plan using social media. You’ll learn how to reach the right audience with the right message for effective marketing and brand management.
Is Marketing the right major for you?
- You can adapt to change.
- You enjoy communicating both verbally and in writing.
- You’re organized and able to handle multiple deadlines at once.
- You love exercising your creativity, but you can also be analytical.
- You enjoy motivating and inspiring others.
Marketing majors use their skills to promote products, drive brand awareness, and help non-profits advertise their services. Career options include:
- Marketing manager
- Public relations director
- Brand manager
- Corporate communications manager
- Digital marketer
- Advertising executive
What You’ll Learn
Develop a comprehensive understanding of business basics and best practices. Then build on your core business classes with courses specific to the field of marketing, such as:
- Consumer Behavior
- Social Media Marketing
- Marketing Communications
- Market Research
You will also get real world experience by participating in Corban Consulting Partners, ImpressibleYou™, internships, global opportunities, and more.
Corban’s marketing students have completed more than 70 marketing plans for local organizations.