New Corban professor brings international business experience to the classroom

Monday, July 18, 2011


The Corban University School of Business has expanded the breadth of its offerings with the addition of a new business professor.

Associate Professor of Business and Marketing Kelli Gassman brings more than two decades of hands-on international experience to the school. She previously worked for FedEx in its global development division. In her last position at FedEx, she helped develop branding and marketing strategies for 147 different countries.

She is fluent in three languages; English, Spanish and German. Gassman trained employees in the Middle East, Latin America and Australia and traveled to 24 countries as part of her duties with the global delivery giant.

In 2008, Gassman moved to Salem and worked as an independent marketing consultant before working as the communications manager for Holiday Retirement’s U.S. headquarters in Salem.

Gassman also brings a wealth of experience educational experience. Between 1998 and 2001 she was an adjunct professor at the University of Memphis where she taught international marketing and negotiation strategies. Gassman started at Corban July 1. Classes at the University begin Aug. 31.

During fall semester 2011, she will teach undergrad courses in consumer behavior and international business and a graduate level course in the latter.  While she admits her classes won’t be easy, she is certain students will be able to use what they learn in the real world.

“What I love is taking theory and making it fun for students while incorporating real life experiences,” Gassman said about her classes. “I have a very wide network around the world and am not afraid to call and ask them to talk to my students. I want to expose my students to a diverse group of people and to the different things they can do as careers. I like interactive classes and want to engage and encourage my students in whatever career path they may choose.” 

  • Kelli Gassman

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