Business Analytics

Business Analytics

business analytics

Data is the lifeblood of the digital economy, and every organization is scrambling to use their data. Why? Because quality information facilitates quality decision-making.

Business analytics is the process of turning raw data into quality information. Whether it is sales records or text from social media discussions about a product launch, raw data is most useful after it has been organized, evaluated, and visualized. That is role of business analytics. As a business analytics major, you will learn how to transform data into useful information for decision-making in all types of businesses and organizations.

Is Business Analytics the right major for you?

Yes, if:

  • You enjoy looking closely at data to see what it tells you.
  • You like solving puzzles and recognizing patterns in the world around you.
  • You enjoy communicating your ideas with others.
  • You pay attention to details others don’t see, but you can also see the “big picture.”
  • You love asking questions to get to the bottom of a problem.

Career Opportunities

The ability to analyze, understand, and use data to make informed decisions is a skill in high demand in all career fields. The Hoff School of Business will help you build the knowledge, integrity, and innovation to use your analytics skills in any business or leadership role, including:

  • Business Intelligence Specialist
  • Data Analytics Specialist
  • Data Scientist
  • Consultant
  • Market Research Analyst
  • Entrepreneur

Learn what courses you’ll need to complete your degree.

You will also be prepared to continue your education with a Master of Business Administration (MBA) program or a Master of Business Intelligence and Analytics (MBIA).

What You’ll Learn

Take core business courses to develop a solid understanding of management and finance principles, and then focus on analytics. You will develop skills in data mining, predictive analytics including machine learning and neural networks, as well as data visualization. Your coursework will include two practicums where you will put your skills to work solving real problems.

You will also get real world experience through two practicums and by participating in Corban Consulting Partners, ImpressibleYou™, internships, global opportunities, and more. Read more about what you can expect as a business student at Corban.