Business Department adds marketing major; expands other offerings
February 2, 2010
Dean of Business, Jonathan Meyers, announced recently the addition of a marketing major to business administration offerings at Corban. The new major becomes effective immediately. Marketing students will study topics such as advertising, public relations and sales, in addition to their general business coursework.
Meyers further stated that computer information systems has been modified and will now be called business information systems. Topics such as web design and e-commerce, such as “iTunes” and “Amazon.com,” will be covered with an emphasis on the application of these topics to the business world. Professor Eric Straw will be the lead instructor in the new courses.
The new marketing track requires students to complete 18 business credits in addition to Corban’s core business courses. Although the first student to graduate with a bachelor’s degree in marketing could appear as early as May 2011, Meyers expects the first wave of marketing graduates in May 2012.
One of the key benefits from adding marketing, says Meyers, is the enhanced career prospects of graduates. “We often receive opportunities for our students to apply for jobs or internships at local businesses. Many of these requests are for marketing students.”
Meyers continued, “Biblical principles and business frequently intersect in the marketing field. With the new major, our students will have even more opportunities to be prepared, heart and mind.”
Although the marketing major is new, the department has regularly offered students marketing courses and projects. For example, current seniors are developing marketing plans with local businesses as part of their senior projects. They are partnering with businesses including a local coffee shop called the Fresh Start Market; Salem’s newspaper, the Statesman Journal; the Salem-Keizer Volcanoes, Class-A affiliates of the San Francisco Giants; and a missionary in Peru who provides microfinance loans in her community.
To learn more about the Business Program, contact Jonathan Meyers, Dean of Business, at email@example.com or 503-589-8125.
By Jenny Hirschfelder, Staff Writer, Office of Marketing & Communications
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